Victory Square Technologies Inc., a company that provides investors with access to a diverse portfolio of next-generation technology companies in key industries including: the designer economy, digital health, gaming, web 3.0 and metaverse, is pleased to announce that its holding company GameOn Entertainment Technologies Inc., a leader in providing broadcasters, TV networks, OTT platforms, leagues, tournaments, sports betting and NFT with branded fan engagement technologies blanche around sports, television and live events, has expanded its partnership with existing client, MX Player.
Having already launched free cricket prediction games, the partnership now includes an additional pledge for soccer, tennis and kabaddi games. All games are slated for release in 2022 and will be uploaded in the MX Player app, powered by GameOn’s white-label game engine.
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“We are delighted to extend our deal with MX Player, so soon after the initial partnership was announced in June,” said Matt Bailey, CEO of GameOn. “This not only validates our product-to-market fit, but also underscores our B2B customers’ need to strengthen fan engagement around sports, TV and live events. This is our strategy in action. We start with a project, then expand our tentacles into the world’s largest media companies. “
The expanded partnership comes at an ideal time with major moments and scenarios to come in these sports, highlighted by the 2021-22 T20 World Cup and Cricket Ashes, the 2022 FIFA World Cup and tennis legends Roger Federer, Novak Djokovic and Rafael Nadal each with 20 Grand Slam titles each.
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The Pro Kabaddi League returns after last season’s cancellation due to the coronavirus pandemic. In its inaugural season in 2014, its audience of 435 million was second in India only behind the Indian Premier League (560 million).
MX Player is a great entertainment app that integrates all forms of entertainment on one platform, including video playback, video streaming, and games (in select markets). It hosts a large library of premium content in 10 languages, including a critically acclaimed list of MX Originals / Exclusives, Movies, Web Series, and TV Shows like big boss. MX Player has now expanded its footprints in 12 markets, including United Arab Emirates, United States, Canada, United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, the Maldives and Bhutan.
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